Learn Media Buying
Performance Marketing for Ecommerce
to accelerate business success!
Scale any ecommerce business profitability with Hive Analytics Academy Performance Marketing Course
Course Content
01
Marketing & Commercial
- Demand Generation
- Value Creation
- Monetization
- Consumer Behaviour
04
Scaling
- Mindset
- Scaling Value
- Volume
02
Media Buying
- Creating Media Plans
- Content Planning
- Campaign Setup
05
Retention
- Customer Segmentation
- Flows Creation
- Automation
03
Data & Optimization
- Generating Reports
- Data Analysis
- Optimization
06
AI
- Algorithm
- Applications
01
Marketing & Commercial
- Demand Generation
- Value Creation
- Monetization
- Consumer Behaviour
02
Media Buying
- Creating Media Plans
- Content Planning
- Campaign Setup
03
Data & Optimization
- Generating Reports
- Data Analysis
- Optimization
04
Scaling
- Mindset
- Scaling Value
- Volume
05
Retention
- Customer Segmentation
- Flows Creation
- Automation
06
AI
- Algorithm
- Applications
5 Core Essentials You Will Learn in this Course
Know the secret behind selling anything to anyone
- Know why & when people might or might not buy your product(s).
- Learn the fundamentals of pricing, and ensure it’s profitable per unit sale.
- Learn when to offer, what to offer, how to offer, & what products are most compatible together.
- Learn to keep generating profits while increasing your spendings. Raise the bar, save the ROAS!
Smart Ad campaign planning
- Understand how to choose the most effective channels for maximum reach and impact.
- Make informed decisions about where to allocate budget for optimal results.
- Maximize reach and impact while staying within budget constraints.
Ad campaign optimization & troubleshooting
- Respond quickly and effectively to campaign errors or issues.
- Make data-driven decisions to adjust campaigns and improve results.
- Stay up-to-date with changes in the industry to maintain a competitive edge.
Create content that converts
- Develop tailored ads to reach and engage target audiences across various platforms.
- Optimize ad content to drive targeted traffic and increase conversion rates.
- Understand your customers’ pains, motives, why & when they buy, and what content converts them.
- Create a comprehensive content strategy that aligns with overall business goals.
How to read and act upon data!
- Identify areas of improvement in the funnel process and adjust campaigns accordingly.
- Understand how to use key performance metrics to guide decision-making.
- Develop data-driven insights to improve ROI and make more informed marketing decisions.
This track is brought to you by Hive Analytics Academy
Designed & crafted based on a proven track record
+ 0 +
Ecommerce stores managed
$+ 0 M+
In revenues for our clients
+ 0 +
Years propelling ecommerce performance
And here is a sneak peek
from our 2023..
Achieving EGP 765 Thousands revenue in one day with a Conversion Rate (CVR) of 0.6% and an Average Order Value (AOV) of EGP 17,399 during the Flash Sale on Black Friday 2023.
Achieving EGP 1.19 million in revenue with a Conversion Rate (CVR) of 1.39% and an Average Order Value (AOV) of EGP 1,643 on Black Friday 2023.
Achieving over EGP 4.5 million revenue with a Conversion Rate (CVR) of 2.63% and an Average Order Value (AOV) of EGP 994 on Black Friday 2023.
About the Instructor
Ahmed Sobhy
An ecommerce marketing expert and consultant with a wealth of experience in digital transformation for brands. With a background in top-notch marketing agencies in Egypt and MENA bringing a unique perspective to help businesses thrive in the online marketplace.
+ 0 +
Ecommerce store managed
$ 0 M
In Ad spend
+ 0 +
Years of managing
performance marketing teams
performance marketing teams
Managed these businesses and more on behalf of
top notch agencies in the IMEAT
You get what you pay for
The Core
EGP 10,000
- Case StudiesAccess to ad strategies tested with 150+ ecommerce websites & generating $15+ million in Ad revenues.
- Full Media Buying GuideA structured approach to launch, test, optimize & scale Ad campaigns, including on Meta (FB, IG), TikTok & Google.
- Career OpportunitiesReceive early notifications about job/internship opportunities and get contacted as one of the first candidates.
- Certificate
- Access to Updated ContentA free permanent access to all the updated course material + certificate upon completion.
- Career CoachingGet your skills evaluated & receive a holistic development plan to know what areas to focus on.
- Business ConsultationA one-hour consultation with a specialist in the field of e-commerce and performance marketing. In addition to a WhatsApp group to help you solve daily campaign problems.
- Growth Formula Workshop2-days intensive workshop tackling media planning, campaign troubleshooting, and performance optimization.
The Core
EGP 15,000
- Case StudiesAccess to ad strategies tested with 150+ ecommerce websites & generating $15+ million in Ad revenues.
- Full Media Buying GuideA structured approach to launch, test, optimize & scale Ad campaigns, including on Meta (FB, IG), TikTok & Google.
- Career OpportunitiesReceive early notifications about job/internship opportunities and get contacted as one of the first candidates.
- Certificate
- Access to Updated ContentA free permanent access to all the updated course material + certificate upon completion.
- Career CoachingGet your skills evaluated & receive a holistic development plan to know what areas to focus on.
- Growth Formula Workshop2-days intensive workshop tackling media planning, campaign troubleshooting, and performance optimization.
You get what you pay for
The Core
EGP 10,000
- Case StudiesAccess to ad strategies tested with 150+ ecommerce websites & generating $15+ million in Ad revenues.
- Full Media Buying GuideA structured approach to launch, test, optimize & scale Ad campaigns, including on Meta (FB, IG), TikTok & Google.
- Career OpportunitiesReceive early notifications about job/internship opportunities and get contacted as one of the first candidates.
- Certificate
- Access to Updated ContentA free permanent access to all the updated course material + certificate upon completion.
- Career CoachingGet your skills evaluated & receive a holistic development plan to know what areas to focus on.
- Business ConsultationA one-hour consultation with a specialist in the field of e-commerce and performance marketing. In addition to a WhatsApp group to help you solve daily campaign problems.
- Growth Formula Workshop2-days intensive workshop tackling media planning, campaign troubleshooting, and performance optimization.
The Core + Add-ons
EGP 15,000
- Case StudiesAccess to ad strategies tested with 150+ ecommerce websites & generating $15+ million in Ad revenues.
- Full Media Buying GuideA structured approach to launch, test, optimize & scale Ad campaigns, including on Meta (FB, IG), TikTok & Google.
- Career OpportunitiesReceive early notifications about job/internship opportunities and get contacted as one of the first candidates.
- Certificate
- Access to Updated ContentA free permanent access to all the updated course material + certificate upon completion.
- Career CoachingGet your skills evaluated & receive a holistic development plan to know what areas to focus on.
- Business ConsultationA one-hour consultation with a specialist in the field of e-commerce and performance marketing. In addition to a WhatsApp group to help you solve daily campaign problems.
- Growth Formula Workshop2-days intensive workshop tackling media planning, campaign troubleshooting, and performance optimization.
FAQs
What are the prerequisites for enrolling in this course?
You should have prior experience in performance marketing and be familiar with Meta Ads Manager. This course aims to take beginner performance marketers and provide them with a comprehensive understanding and practical knowledge to become more skilled and experienced.
Is the course online or offline?
The course is online consisting of 12 live instructive sessions.
How long is the course duration?
The course is designed to span approximately 6 weeks, consisting of 12 live instructive sessions.
Is this course self-paced or instructor-led?
The course is instructor-led, and you will be part of a learning cohort. Throughout the duration of the course, you will have the opportunity to join a group of fellow learners, led by our expert instructors.
Will I receive a certificate upon completion of the course?
Yes, a certificate will be issued to you upon completion of the course.
Can I access the course materials after the course has ended?
Yes, you will always have access to the updated course material.
What specific skills will I learn in this course?
- Develop effective strategies based on in-depth research and understanding of target audience.
- Optimize ad campaigns to better resonate with and engage target audience.
- Improve overall customer acquisition and retention rates.
- Identify areas of improvement in the funnel process and adjust campaigns accordingly.
- Understand how to use key performance metrics to guide decision-making.
- Develop data-driven insights to improve ROI and make more informed marketing decisions.
- Develop tailored ads to reach and engage target audiences across various platforms.
- Optimize ad content to drive targeted traffic and increase conversion rates.
- Create a comprehensive content strategy that aligns with overall business goals.
- Understand how to choose the most effective channels for maximum reach and impact.
- Make informed decisions about where to allocate budget for optimal results.
- Maximize reach and impact while staying within budget constraints.
- Respond quickly and effectively to campaign errors or issues.
- Make data-driven decisions to adjust campaigns and improve results.
- Stay up-to-date with changes in the industry to maintain a competitive edge.
- Opportunities for career growth and advancement.
- Access to industry experts and mentors.
- Navigate career success in the era of Artificial Intelligence.
Will this course cover advertising platforms other than Meta Ads Manager?
The course will be covering, Meta Ads Manager, Google Ads Manager, Tiktok Ads Manager, and email marketing
Will I work on real e-commerce stores during the course?
Yes you will be dealing with real online e-commerce accounts and test with real budget
Are there any case studies examples included in the course?
Yes, you will get access to our most successful case studies as part of the career development program
Are there any assignments or exams in this course?
Each session will have it’s own assignments and evaluation material.
Is this course good for people who are interested in starting their own e-commerce business?
Yes, this course will help you understand the fundamentals of running an online e-commerce brand, define areas of improvement to take the brand to a point of profitability and scalability.
Will I learn about the latest trends and strategies in performance marketing?
Yes, you will learn how to cope with the intrusion of AI in running Ad campaigns, and what will be the new role of performance marketers.
How do I enroll in the course?
Proceed to reserve your spot, select your payment method and payment plan.
What payment options are available for this course?
You can pay online or onsite.
Can I get a refund if I'm not satisfied with the course?
You are eligible for a refund before completing 25% of the course material
Are there any job placement or career support services included?
Upon completion of the course, you will join our hiring database, which means you will be among the first to be contacted whenever a career opportunity presents itself.
